Frequently asked questions about Walla Street Wealth Management, Inc.

Does Walla Street require clients to maintain a minimum Portfolio Value or Net Worth?

Yes. Our team is committed to being fully invested in clients who are fully invested in themselves. We want to work with clients who are serious about their futures and will commit themselves to achieving their stated goals and objectives. Our Investment Management services require a minimum household portfolio value of $100,000. Our Financial Planning and Risk Management services do not have minimum requirements.

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Does Walla Street serve a limited number of clients?

Yes. Our primary commitment is to our clients who have already chosen to utilize our services, and we want each existing client to experience exceptional value from our services. If we feel that our value proposition to existing clients will be at all diminished, we will not engage in a new client relationship.

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How is Walla Street compensated for its services?

Our wealth management team may be compensated in one of three methods. The most appropriate method will depend upon which Services are being provided. We will help to explain the advantages and disadvantages of each method so that you will make a well informed decision.

This fee structure applies to our clients who utilize our professional Investment Management services. It's referred to as "fee-based", will not exceed 1.00% of the account value annually, and will be withdrawn each quarter from the account(s) managed.

Comprehensive: This fee structure applies to our clients who utilize our comprehensive Financial Planning services. It's referred to as "fee-only" planning and will range from $2,000 to $10,000 (depending upon the depth of comprehensive financial planning required). Comprehensive planning fees may be paid by check or credit/debit card.

Hourly: This fee structure applies to our clients who utilize our hourly Financial Planning services. It's also referred to as "fee-only" planning and is invoiced at $150 per hour. A firm quote of expected hours will be provided prior to beginning services. Hourly planning fees may be paid by check or credit/debit card.

This fee structure applies to our clients who utilize our Risk Management or Investment Management services. It's often utilized when specific products within a financial plan are required to manage risk (such as insurance).

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How often should I expect to meet with Walla Street?

You can expect to meet with our wealth management team two to three times during your initial financial planning process. These meetings are designed to accomplish the following:

1. To clearly define the responsibilities in the Client/Planner relationship.
2. To gather appropriate Client data and define specific Client objectives.
3. To analyze and assess the current financial status of the Client.
4. To develop and present our recommendations to the Client.
5. To implement our recommendations for the Client.

Once your financial plan has been implemented, we recommend face-to-face review meetings twice per year. However, if economic or personal circumstances warrant more frequent contact, we will schedule meetings as often as necessary to achieve your specific objectives.

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How often will I receive a statement for my Investment Management account?

Our periodic Investment Management account statements, including transaction confirmations and annual tax filing forms, will be sent directly to you (either by mail or email) from the custodian holding your account. Periodic investment account statements are issued monthly, quarterly or annually, depending upon the type(s) of account(s) established and the level of account activity. If you would like to receive a statement of your account(s) at any other time, our wealth management team is happy to provide one upon your request.

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What is a CERTIFIED FINANCIAL PLANNER™ (CFP®) and why is it important?

Most consumers believe that all financial planners are "certified", but this isn't true. Anyone can call themselves a "financial planner"; however, only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks, which represent a high level of competency, ethics and professionalism.

CFP® Certification Requirements include:

Unlike many financial advisers, CFP® professionals must develop their theoretical and practical knowledge by completing a comprehensive course of study at a college or university offering a financial planning curriculum approved by the CFP Board. Applicants may also show that they have attained certain professional designations or academic degrees that cover the important subjects in CFP Board's financial planning curriculum.

CFP® professionals must pass the comprehensive CFP® Certification Exam, which tests their ability to apply financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance. The average pass rate for this difficult exam is only 56%. This comprehensive exam ensures that Certified Financial Planner™ professionals are highly qualified to develop a plan for your finances.

Certified Financial Planner™ professionals must have a minimum of three years experience in the financial planning process prior to earning the right to use the CFP® certification marks. This hands-on experience guarantees that CFP® professionals have practical financial planning knowledge, so you can count on them to help you create a realistic financial plan that fits your individual needs.

Certified Financial Planner™ professionals are held to the highest ethical standards. CFP Board's Code of Ethics outlines CFP® professionals' obligations to uphold principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a "fiduciary" — acting in the best interest of their financial planning clients.

CFP Board's enforcement of its Standards of Professional Conduct distinguishes the CFP® certification from the many other designations in the financial services industry. Everyone who seeks CFP® certification is subject to a background check, and those whose past conduct falls short of CFP Board's ethical and practice standards can be barred from becoming certified. After attaining certification, a CFP® professional who violates CFP Board's ethical and practice standards becomes subject to disciplinary action up to the permanent revocation of certification. Through diligent enforcement of its ethical and practice standards, CFP Board provides you with the confidence that your CFP® professional is both competent and ethical.

Source Information: CFP Board

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Who is Ameritas Investment Corp. (AIC) and how are they associated with Walla Street?

Many independent wealth management firms choose to outsource their back office support to a broker/dealer (particularly the areas of licensing, due diligence, compliance, custody, etc.). Ameritas Investment Corp. (AIC) Member FINRA/SIPC serves in that capacity for our firm. AIC is an independent broker/dealer and registered investment advisor headquartered in Lincoln, Nebraska. AIC was founded in 1984 and currently has more than 150 employees who serve more than 1,500 registered representatives throughout the United States. AIC is the 37th largest independent broker/dealer in the country.*

As registered representatives of AIC, we are able to provide clients with access to stocks, bonds, mutual funds, exchange traded funds, fixed income securities, variable insurance products, separate account managers, unit investment trusts, alternative investments, etc. As investment advisor representatives of AIC’s Registered Investment Advisor, we are able to provide clients with financial planning and investment advisory services.

AIC utilizes the clearing services of Pershing, LLC to provide technology, trading and custodial solutions for AIC registered representatives and investment advisor representatives. Pershing, LLC has more than $100 billion in custodial assets and is owned by The Bank of New York Mellon.

*Based upon 2011 annual broker/dealer survey for 2010.

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How secure is my information in the Walla Street Client WealthView™ application?

The security of your financial data is our top priority. That's why we've designed Client WealthView™ with state-of-the-art technology and processes to protect your data 24 hours a day. By combining word-class technology with premier data storage facilities, Client WealthView™ offers premier lockdown privacy.

Client WealthView™ is non-transactional
Our system is for viewing purposes only. Therefore, it is not like online banking, online shopping or online bill pay. This makes it impossible for money or securities to be transferred, deposited or withdrawn from our system.

Client WealthView™ is secured behind firewalls
A firewall is a security device that creates a barrier between the internet and computing equipment and applications. Our system has been designed to block all unauthorized data access.

Client WealthView™ can only be accessed by valid users
Users of our system each receive a unique User Name and Password. If three consecutive, incorrect login attempts are made, our system will lock the account for 10 minutes, rendering hacking attempts ineffective.

Client WealthView™ is a VeriSign Secure Site
All information in our system is routed through Secure Socket Layer (SSL), which creates an encrypted connection between your browser and our web servers. Client WealthView™ cannot be accessed through an unsecure connection.

Client WealthView™ is Certified Hacker Safe
Our system is updated every 15 minutes with tests for newly discovered vulnerabilities and validated fixes from hundreds of sources worldwide, which means Client WealthView™ meets the highest published government standards for security.

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